The number of visitors to your site is a crucial factor in determining the success of your small business. If your website has the right mix of free and paid strategies, you can generate a steady flow of visitors that leads to new customers, sales, and growth for your business.

With so many ways to get more traffic, it’s easy for marketers to fall into the trap of trying too many tactics at once. That can cause them to get overwhelmed and burn out, or worse, to not see any results at all. This article will cover 21 proven, high impact tactics for driving more traffic to your site.

Create Evergreen Content

A content marketing strategy is one of the most effective ways to increase traffic to your website and grow your ecommerce business. Writing informative, relevant blog posts that answer common questions and address pain points is a great way to draw organic traffic to your website. The more helpful and valuable your content is, the higher it will rank in search engine results pages (SERPs)- thus increasing your website’s traffic.

Build a Community on Your Site

Online communities such as Facebook groups, Instagram accounts, and niche forums can be great places to meet your audience where they are hanging out and engage with them. Having conversations with your audience in these platforms allows you to learn more about their needs and problems, as well as to help them solve them. When appropriate, you can share links to your website or ecommerce product page in these discussions.

Take advantage of Google’s Rich Snippets

Adding structured data to your pages can improve their appearance in search results and lead to an increase in clicks. This includes things like price ranges, star ratings, images, and other factors that can make your listing stand out in a search.

Leverage Social Media Ads

Using targeted paid social media campaigns can help you reach your target audience at the exact moment they’re interested in your products or services. By understanding your target customer base, you can craft ads that speak to them directly, increasing the likelihood that they’ll click through to visit your website or ecommerce store.

Use Influencer Marketing

Getting influencers to feature your products is a powerful and affordable marketing strategy that can lead to big increases in traffic and sales. Influencers have large followings and are highly trusted by their audiences, so getting them to promote your products can be a great way to drive more people to your site.

Build Your Email List

Growing your email list is one of the most cost-effective ways to generate more traffic to your website and ecommerce store. By building a strong relationship with your email subscribers, you can provide them with consistent value, build trust, and ultimately generate more conversions for your business.