Blogging is an important part of a marketing strategy that helps generate leads. It also provides a great way to keep your website fresh and up-to-date. But, just like any other type of marketing, blogging needs a lot of work to get the results you want.
Here are five things you can do to boost blog traffic and increase your online presence:
Update Your Content regularly
If you’re not updating your content, search engines will see your site as dead and won’t give it the same priority. This could mean a big drop in your search engine ranking. To counter this, make it a habit to update your blog at least twice a week.
Post New Content at the Right Times
Research shows that 70 percent of people read blogs in the morning, so you may want to set your schedule accordingly. This will also ensure that your posts are seen by those most likely to click on them.
Create a Calendar for Your Blog Posts
A regular editorial calendar is essential for planning your content and promoting it effectively. This will allow you to plan out your content for the months ahead, ensuring that you have plenty of content to share and promote across all of your social channels.
Share Your Past Content on Social Media
Another great way to promote your blog is by sharing the older posts you’ve written. Not only does this help you re-engage your readership, but it also gives you a chance to reach out to contributors who might be interested in writing for your site.
Add a Social Share Buttons to Your Site
Having a widget that displays the major social media platforms next to your blog posts is a great way to make it easier for your visitors to share your content. This is especially helpful if your audience is active on a specific platform, such as Facebook or LinkedIn.
Connect with Influencers
You can start building your audience by following influencers in your industry, and those who have large follower counts. These individuals may be interested in your blog and retweet and share your content to their networks, helping you build a base of followers that will turn into blog readers over time.
Build Relationships with Other Bloggers
One of the best ways to get traffic to your blog is by partnering with other bloggers. It’s a great way to create unique content and establish yourself as a thought leader in your field.
When you collaborate with other bloggers, they will link to your posts and promote them on their sites, creating a mutually beneficial relationship that will increase traffic both to your own blog and those of the others you are working with.
It is also a great idea to link to other blogs in your posts as well, to help your SEO and to show search engines that you are an authority on the topic you’re discussing. This will help you gain more credibility in your niche and will help you get more guest blogging opportunities.