You’ve probably heard that having a blog is one of the best ways to drive traffic to your website. But how do you get people to actually visit it? That’s the challenge that every blogger faces. Here are 6 key tips to help you attract visitors and keep them coming back.
1. Know Your Audience
The first step in getting more visitors to your blog is understanding your audience and their needs. This means going to where they are—on social media, in forums, message boards, webinars, and other online communities. By understanding their questions, concerns, issues, and interests, you can create content that is genuinely useful to them.
2. Optimize Your Posts
In order for Google to find your posts, they have to be search engine optimized (SEO). This is a series of technical steps that are applied to each individual piece of content on your site to make it as visible as possible to searchers. This includes identifying and selecting the right keywords, writing effective meta descriptions, and adding appropriate header and image tags.
3. Create Long-Form Content
Long-form content is typically anything over 2000 words. This type of content tends to perform better in search engines because it is more comprehensive and provides more value than short-form content. However, creating high-quality long-form content takes time and effort.
4. Share Your Posts On Social Media
Use social media to promote your blog posts—and to build a community around them. Social platforms like Twitter, Facebook, and Instagram are a great way to connect with new and existing readers alike. Be sure to use a variety of promotion strategies, including hashtags, mentions, and links, when promoting your posts.
5. Capture Email Addresses
Creating an email list is the ultimate way to drive repeat traffic to your blog. This is because you can send out emails letting your subscribers know when you publish a new article. Make sure you have a sign-up form on every post—and make it very clear what benefits your audience will get from becoming a subscriber.
6. Use Paid Traffic
If you have the money to spend, paid traffic is a great way to boost your audience. This could include purchasing ads on Facebook or Twitter, paid ads on a search engine results page (SERP), or submitting content to a content distribution service.
The bottom line is that there are a lot of different things you can do to get more visitors to your blog—but the most important thing is to have quality content that will make them want to come back. Once you have that, all of these other tactics will become much easier to execute.