When you’re running a small business, every little bit of traffic counts. After all, more eyes on your brand means a greater chance of turning a visitor into a customer, partner, or advocate. The key to getting more traffic, however, is not just increasing the number of visitors, but ensuring that the right people are visiting your site.

Using tools like Google Analytics and Bing Webmaster Tools, you can analyze website traffic to identify the sources that are most important to your site. This will help you focus your efforts on the channels that are most likely to generate conversions, not just eyeballs.

Search Engine Traffic

Optimizing your site for search engines is the best way to get more traffic. This includes keyword research and implementation, meta tags, internal linking, and more. A good SEO strategy will drive more organic (free) traffic to your website, making it a core part of your digital marketing efforts.

Social Media Traffic

Social media is a great source of traffic and can help drive both organic and paid search engine results. Creating compelling content that is relevant to your audience and posting it regularly on social media will drive organic traffic. Paid social media ads can also be used to target specific audiences and drive traffic to your website.

Email Traffic

A well-optimized email list can be a great source of traffic. By promoting new content and special offers to your subscribers, you can drive return traffic to your website. It’s important to build your email list early on and make it easy for web visitors to sign up by including a prominent subscribe button, link, or form.

Email is a highly effective channel for driving return traffic because it’s often targeted to a specific audience that has already shown interest in your brand. By leveraging social media and SEO to grow your email list, you can nurture a group of potential customers that are likely to come back to your website on their own.

Brand Partnerships

Partnering with other brands in adjacent markets is a tried-and-true growth hacking technique that can be an excellent way to drive both organic and paid traffic to your website. By partnering with complementary brands that offer value to your audience, you can expose your brand to a new set of customers while simultaneously building your reputation as an industry leader.