If you are just starting out, or even if you have been blogging for a while but want to expand your reach, you might be wondering how to get visitors to your blog. Luckily, there are many strategies that you can use to build a following that will keep coming back for more.
Creating and Sharing Great Content
A huge part of the success of your blog is how your content engages with your readers. Developing content that is helpful, entertaining and relevant can help you grow your audience and increase your organic traffic.
Start with a strategy that helps you identify and create content around keywords and keyword phrases that will generate traffic to your blog. This will help you focus your efforts and allow you to rank more quickly in search results.
Using social media to drive traffic
Building an online presence through social media is a great way to generate organic traffic for your blog. It can also be a way to build relationships with potential clients and other businesses. For example, you can create a Facebook page for your business and share your blog posts on your personal profile. You can also use Instagram Stories to highlight your content, create teasers and attract new followers.
Having an engaging and interactive blog will also help you to build a loyal following that will keep coming back for more. Always respond to comments and make it easy for visitors to subscribe to your RSS feed.
Refresh Old Posts
Another way to increase your blog’s organic traffic is to update old posts with fresh content. This can include changing the publication date, adding a revision history, and updating statistics.
Updating older posts can also help you to boost your Google ranking. Search engines look for sites that have newer, better quality content and rank them higher in the search results.
Improve Your Blog’s Load Speed
A slow-loading site isn’t going to be inviting to visitors, so it’s important to improve your website’s page load speed as soon as possible. It can be done by optimizing image size, minimizing redirects and investing in localized hosting.
If you have the budget, paid advertising is an excellent option for driving new traffic to your blog. However, you must be sure that you are gaining value for the money spent. If not, then this could be a waste of your time.
Investing in a professional design is also a good way to boost your blog’s visibility and make it easier for visitors to find your content. For example, Brian Clark uses a summarized checklist of his most popular blog posts as a content upgrade, which has seen him generate over 65% conversions by asking visitors for their email address in exchange for the download.
Taking a long-term approach to increasing your blog’s organic traffic is critical, and can be achieved by using the right combination of strategies and techniques. The key is to choose the ones that work best for you, and then stick with them as you build your blog.