When you’re blogging, you have a great opportunity to build up a following of engaged readers who will be more likely to read your blog posts and share them with others. But if you’re not getting much traffic, it can be frustrating.
There are plenty of ways to increase your blog’s traffic, but you need to be strategic about where you promote it. You’ll need to consider both paid and organic sources of traffic, so it’s important to research which ones are the most relevant for your blog’s goals.
Google’s Search Engine Results Page (SERP) is one of the most effective sources for driving new traffic to your blog, as it displays highly targeted search terms that users type into the browser. It also displays other content that matches the query and has good on-page SEO.
To boost your chances of landing a spot in the SERP, you should focus on creating relevant content for those search terms. You can do this by researching what your target audience is looking for in the topic and then writing posts that answer those questions.
Getting featured on an influential blog can be a fantastic way to boost your site’s visibility, as well as bring in new followers who will be more likely to read your blog. But before you get published, make sure to have a killer strategy for promoting your post.
Guest posting is another excellent way to bring in a lot of new readers, as it can get you noticed on other blogs that are relevant to your niche. Especially for beginner bloggers, this can be a huge boost in traffic.
The best thing about guest posting is that it is usually completely free, so there’s no risk involved. Plus, it can be a great way to develop your brand, which means you’ll have more chances of getting future blogging opportunities.
Online Communities
Community websites like Quora and Reddit are a great source of blog traffic, but you need to approach them in the right way to succeed. Most communities are weary of self-promotion, so you need to find a way to make your contribution valuable without seeming too salesy.
A great example of this would be to write an answer on a specific question that someone is asking in the Quora community. Then, leave a link to your blog post as a way for them to learn more.
This social media platform is a massive online community that has a lot of potential to send traffic your way. However, you need to remember that you should be active on the platform, re-pin others’ content and keep up with the latest trends.
If you don’t have a lot of experience with Pinterest, then it can be a bit confusing to figure out how to make the most of your presence there. But if you’re persistent, you can start to see some positive results.
Hosting Virtual Summits
If you’re willing to invest time, hosting a virtual summit is an excellent way to build your credibility in the niche and drive traffic to your blog. But if you’re not ready for this level of commitment, there are other alternatives that can work just as effectively.