As a savvy marketer, you know that getting more traffic to your site is key to building your business. The right strategy can help you drive more visitors who will ultimately become customers, partners or advocates for your brand. However, it can be difficult to find new and innovative ways to increase traffic to your website. There’s so much misinformation online about how to get more traffic, many marketers find themselves repeating the same tired tactics over and over.
Luckily, there are a number of high-impact tactics that can help you attract more traffic to your site. Below, we’ve compiled 10 of the most effective strategies, including tips, best practices and examples from our experts, research data and specialist interviews.
One of the best ways to drive more traffic to your site is through social media. Using social media to promote blog posts and other informative pages on your site can convert social media users into website visitors, and potentially customers.
It’s also important to create shareable content. This could include videos, photos or blogs that encourage people to visit your site and spread the word about your products or services.
Search engine optimization (SEO) is a must for any business looking to get more traffic to their website. Optimizing the title, h1 or header tags, meta description and URL of your website is an easy way to start. However, you should also focus on creating long-tail keywords that are specific to your audience’s pain points and interests. This will allow you to rank higher in SERPs, and it’ll likely result in more qualified traffic from Google searches.
Investing in a blog is another must-have for any small business looking to attract more traffic to their website. Having an active blog on your website can increase your search engine rankings, boost brand awareness and establish you as an industry expert. Ensure that your blog content is targeted to your audience, and publish articles for every stage of the sales funnel – from upper-funnel awareness articles to lower-funnel conversion-boosting guides and post-sale support content.
If you’re not leveraging your email list, you’re missing out on one of the most powerful marketing tools out there. Sending targeted emails to your most valuable and engaged subscribers is an effective way to generate more website traffic, build trust and deliver better customer experiences.
To learn more about how Mailchimp can help you generate more traffic to your site, sign up for a free account today. You’ll be able to use our email platform, website builders and marketing campaign tools to make sure your online store is seen by the right audiences at the most relevant times. Our tools will enable you to work smarter, not harder, and help you achieve the results you’re aiming for. Start growing your small business with Mailchimp! Sign up now.